Young Victorians are the most at risk on our roads—and the least likely to engage with another Government road safety campaign. The problem isn't education. It's timing. The decision to drive under the influence isn't made when watching a TV ad—it's made at festivals, gigs and parties.

So we built Vanessa's Place: a tiny home parked in the heart of youth culture. Inside, more than 255 road safety cues, behavioural nudges and busted myths were hidden inside everyday objects, waiting to be discovered rather than delivered. The house hides its authority in plain sight. Because sometimes the best way to change behaviour is to stop looking like a behaviour change campaign.