Coopers

Limited Release Cans 

After 160 years, Coopers had something most brand managers would kill their Nanas for—an ownable ritual built into the product. Thanks to its unique secondary fermentation process, rolling a Coopers before opening unlocks its full flavour.

After 160 years, Coopers had something most brands would kill for—a ritual built into the product. Thanks to its unique secondary fermentation process, rolling a Coopers before opening unlocks its full flavour.

Rolling out Cooper's biggest  integrated campaign in 160 years.

The problem? The new generation of Aussie drinkers had no idea about it. So we rolled up our sleeves and launched a national campaign to teach them. A full-flavored push that made ‘the roll’ impossible to scroll past. 

Rolling out Cooper's biggest  integrated campaign in 160 years. 

The problem? The new gen of Aussie drinkers had no clue. So we rolled up our sleeves and rolled out a national campaign to teach them. Making ‘the roll’ impossible to scroll - or indeed, roll - past.  