Moxie

What do vibrators, hummus and party circles have in common?
The Moxie Periodic Table


Designed to hit stigma where it hurts, the Moxie Periodic Table is a bold, free resource we created answering period questions most people are too embarrassed to ask. No yoga in white leggings here—just raw, real talk about periods, sex, bodies and beyond. Built with comedians, sexologists, musicians, nutritionists and more, it’s part guide, part gutsy cultural statement that breaks down period taboos with some timely truth-bombs.


Launched across web, socials, and a show-stopping banner in the heart of Melbourne (unfurled after every OOH site refused to run our taboo-busting orgasm headline - shame on them) the campaign made periods impossible to ignore—and way easier to understand.


A 546% spike in quarterly revenue and a national conversation that bled into Australian culture.