Calling Time on Outdated SUV’s

BYD Sealion 6

To promote BYD’s SEALION 6, we drove straight at a simple truth: once you experience a Sealion 6, every other car feels old fashioned. While legacy brands keep dressing up old, gas-gussling tech, BYD redefines the category with a smarter, electric-first SUV built for how Australians live today. Our integrated campaign was a shot across the bow of the status-quo and garnered global attention.