Lavazza

Articolo Studios

Brand Refresh

Australia has one of the world’s most advanced coffee cultures—so global brands can’t afford to phone it in. With a shift toward locally made, artisanal blends, Lavazza risked losing relevance.

Australia has one of the world’s most advanced coffee cultures—so global brands can’t afford to phone it in. With a shift toward locally made, artisanal blends, Lavazza risked losing relevance. Over 18 months, we partnered with Lavazza Australia and Lavazza Italy to create Mosaic—the first Lavazza brand ever developed outside Italy. 

Artfully Crafting  Lavazza’s first ever coffee brand made outside Italy.

Co-created with local chefs, chocolatiers, whisky distillers and artists, Mosaic was crafted specifically for the nuanced Australian palette. From flavour to packaging, every detail feels locally grounded—without losing Lavazza’s prestigious global DNA. 


Crafting Lavazza’s first ever coffee brand made outside Italy.

Co-created with local chefs, chocolatiers, whisky distillers and artists, Mosaic was crafted specifically for the nuanced Australian palette. From flavour to packaging, every detail was artfully grounded in Aus culture —without losing Lavazza’s prestigious global DNA. 

Co-created with local chefs, chocolatiers, whisky distillers and artists, Mosaic was crafted specifically for the nuanced Australian palette. From flavour to packaging, every detail was artfully grounded in Aussie culture —without losing Lavazza’s prestigious global DNA. 
