When WitcheryKids launched in mid-2010, Taboo activated a series of interactive adventures featuring a touring WitcheryKids Kombi Van & a live photoshoot at locations around Melbourne & Sydney. The success of the initial activations meant that the interactive adventure was further extended to Queensland.
A green screen with specially crafted backgrounds – ‘surfer’, ‘rockstar’ & ‘skydiver’ – was on hand so that
kids could jump into the picture. The final product was then superimposed onto a WitcheryKids-branded postcard.
The postcards served as great take-home collateral, while also providing parents with a 25% discount when presenting the postcard in Witchery stores. This proved to be a fun & inclusive in-store driver for the whole family to enjoy.