The Taboo Group worked to conceptualise & implement new strategic elements to the White Shirt Campaign, ensuring that this year's totals exceeded the high benchmark set by previous campaigns.
IN-STORE PROMOTIONAL EVENT FOR WHITE SHIRT DAY.
INTERNATIONAL, NATIONAL AND LOCAL MEDIA COVERAGE, GENERATING $6.1 MILLION IN MEDIA IMPRESSIONS.
CONSUMER & INDUSTRY RECOGNITION OF WHITE SHIRT CAMPAIGN & WHITE SHIRT DAY.
AMBASSADOR PHOTO-SHOOT & MEDIA COVERAGE
UNPRECEDENTED SELL-THROUGH RATE OF THE WHITE SHIRT COLLECTION.
Print, Public Relations, Social Media
Tags: ambassadors, fashion, madison, charity
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