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Richie first rose to prominence in 1992 with his record-breaking performance on television game show ‘Double-Dare’. Host Marc Summers later likened his efforts in the physical-challenge section to Edmund Hillary scaling Mt Everest. Richie remained a darling of the game-show circuit until his retirement in 1997, when he withdrew from competition to focus on his academic studies. With a Bruce Lee like dedication to the not so ancient arts of business academia, Richie has kick punched his way to black-belt status: Bachelor of Business (Marketing), Master of Business Administration (MBA), RMIT Business Planning Competition Runner Up 2007, and Winner of Melbourne University's Entrepreneurs Challenge 2008.
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IT’S NOT WHAT YOU KNOW, IT’S HOW FAST YOU CAN LEARN.
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STRATEGY DIRECTOR
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http://au.linkedin.com/pub/richard-hack/4/12a/85
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BECAUSE A PRODUCT CAN BE COPIED BY A COMPETITOR, BUT A BRAND IS UNIQUE
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A ‘BIG IDEA’ IS A CREATIVE & INSPIRING WAY TO EXPRESS THE BRAND POSITIONING.
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STRATEGY = A CAREFULLY DESIGNED PLAN TO MURDER THE COMPETITION.
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ADHERENCE TO THE BRAND POSITIONING TURNS THE CREATIVE IDEA INTO AN EFFECTIVE COMMUNICATION RATHER THAN JUST A CREATIVE COMMUNICATION.
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POSITIONING = "THE STRATEGIC* ATTEMPT TO INFLUENCE / CONTROL THE MENTAL PERCEPTION OF THE BRAND IN THE MIND OF TARGET CONSUMER SEGEMNTS."
*relative to competitors!
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http://au.linkedin.com/pub/richard-hack/4/12a/85
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http://au.linkedin.com/pub/richard-hack/4/12a/85
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BRAND - COMMODITY = BRAND EQUITY
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BRAND EQUITY = BRAND ASSOCIATIONS x BRAND AWARENESS
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http://au.linkedin.com/pub/richard-hack/4/12a/85
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Taboo
Richard Hack 2000 - current
Tags: Taboo, profiles, Richard, Hack, Strategy, Brand, Management, Positioning, Competitive, Strategy
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