Rebrand Process

There's nothing harder than having yourself as a client. Taking yourself objectively when trying to figure out how people will perceive you subjectively is a bit of a strange headspace to be in.

Not to mention the other million or so things to consider when dealing with a name like "Taboo".

Scattered around this page is (some) of the steps, options, brain thinkings and flat-out mistakes we came up with on the path to creating our new identity.