Good clean fun in the messiest possible way. That’s what these parties are all about. And this was no exception, courtesy of an all-in cake fight. Yup, a good old-fashioned cake fight with copious amounts of brightly coloured icing.
In the tradition of the Whereis parties, attendees were given clues in the lead up to the event via Facebook and text, before being guided to the venue via Whereis maps.
The party was another resounding success, reaching over 2,222,000 people through traditional and non-traditional media.
See people getting a slice of the action in the pics and video below.