How do you rebrand an entire organisation without being able to alter 1) the name of the brand itself or 2) the strict set of laws decreed by a massive parent organisation's style guide?
Taboo found this exact conundrum on their hands when asked to look at rebranding the Cafe/Catering facet of the local Prahran Mission. After coming up with a solution that was met with a unanimous and resounding "good one, guys", the question was then asked "How does this solution now fit in with the 20+ other consumer-facing programs, services and initiatives we offer the public?"
The answer was: not particularly well. But to be fair, that wasn't so much our fault. To qualify, that was because across this multitude of incredible services and social enterprises this fine establishment was offering, there wasn't yet a cohesive, articulate visual identity capable of accommodating for all the various and diverse facets of each particular service. Instead, there was a mish-mash of different looks and feels done at all sorts of different times as and when they were needed.
It became immediately obvious that somebody needed to sit down and sort this out.
After much deliberation, thinking, drawing, planning, and discussion, we came back with a solution that used bold typography and obvious heirachy to lend cohesion across each brand. We then used the simple devices of complementary colours and unique, playful iconography to differentiate each service into one of 7 basic groups.