Went like a dream really…
Taboo created a non-traditional awareness campaign for NAB’s Dream Festival initiative that achieved massive cut-through and helped draw 50,000 people to this fantastic event.
Utilising rock-posters, oversized light projections, street art, and large-scale ‘Walking-Man’ sculptures, Taboo created hype and word of mouth, raising public awareness and curiosity about the Dreams Festival prior to the official advertising campaign.
The guerrilla tactics created a platform for success that helped achieve an amazing turnout.