Every year around Christmas-time, Mimco release a catalogue. They call that catalogue the Mimco Mimzine. And it is made so that customers can peruse Mimco's beautiful wares from the comfort of an armchair or a similar such place where one rests their bum.
Mimco wished to extend their reach and improve the browsing experience by bringing the catalogue to life online - which Taboo made happen in sumptuous style.
Designed for Australian, New Zealand and UK audiences, the online Mimzine allowed customers to look through over 144 items (each individually animated) and share their favorites with friends via a Facebook-synced ‘wishlist’.