Following the success of 2010’s Mimco blogger campaign, Mimco & Taboo enlisted the help of 32 fashion bloggers from Australia, New Zealand, Singapore & the UK to celebrate the season launch of Whispers & Anarchy.
The bloggers chose their favourite piece from the Whispers & Anarchy collection and were asked to interpret it using their personal style.
Each blogger was sent a hand-crafted package containing trinkets hidden within matchboxes, as well as coloured photo filters, slide films, make-up looks and vintage patterns. Sealed with a ribbon & lace, the packages were a beautiful representation of the aesthetic of the season.
Bloggers eagerly participated in the campaign, going to great lengths to stage their shoots & short films, inspiring the digital fashion community with their creativity & passion.