Riding high on the success of their last campaign (which discovered ‘Dukes Of Windsor’) iriver jumped back in bed with Taboo to unearth another talented crop of young Australians.
This year's competition was based around the theme ‘I do what I like’ and was hosted on a site designed and created by Taboo which proved a magnet for talented young directors and musicians from all over the country. Taboo were able to discover some prodigious young Australians, making for a high standard of competition and a sensational awards ceremony.
With a seemingly inherent musicality and appreciation of first-wave electro, winners of the music section, Bipolar Badwise, are definitely one to watch. Whilst winner of the directorial section, simply known as The Chasler, is someone we expect to see more of in the future. Winners of the competition will now become the new image and sound of iriver, whilst also receiving a treasure chest of cash, prizes and priceless industry exposure.