John Paul Gaultier II Launch

The Brief
To assist with the launch of John Paul Gaultier II event at Customs House in Sydney.

The Concept
Provide Cosmax with 50 promotional models who would assist media as a masked escort into a live performance whilst demonstrating the fragrance and perusing guests at cocktail hour.
The Result
Huge press and media coverage was gained over the prestigious event at Customs House. Guests and media alike were surprised at this tactic and amused by the concept of a masked escort.