Will It Splat?

Will it splat? It is an age old question and one Chupa Chups was keen to explore, courtesy of a gas cannon, various condiments and a brick wall.

Utilising the fan base behind Chupa Chups' global brand champion Chuck, The Taboo Group aimed to test once and for all what would and wouldn't splat. The result of all of this mess was an abundance of creative content that drove an explosion in social media activity. Was that a pun?