Inspired by 'Chuck' & the life less serious, Taboo created a fully customised game for this year's Chupa Chups consumer promotion. It plays on iPhone, iPod touch & iPad. Chuck has no fingers but still scores high. If you have fingers you might do better but you'll have to take one of Chuck's 'sweet rides' to find out. Enter the unique codes from Chupa Chups to unlock new rollercoaster carts & in-game content. Also enter the draw to WIN a real rollercoaster trip around the world! Imagine having your own ‘sweet ride’ experience thanks to Chupa Chups and Chuck, that loveable fingerless dude who lives a life less serious. That is exactly what Chuck’s LOL-A-COASTER fully customised and interactive game was offering. Three lucky lickers won an 'around-the-world' trip to ride the world’s biggest and best rollercoasters – for them and 3 mates! The competition received 15,105 entries, with the supporting website and Facebook page also experiencing an immediate spike in traffic. Chuck’s Facebook page had an average growth of 100 fans per day, whilst the Chupa Chups website received 20,000 visits through the campaign. It was an amazing competition and very worthy winners! Oh, and our game has been downloaded by over 36,000 people and counting.