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Taboo loves working with Chupa Chups and their global mascot, CHUCK because like us, they take life less seriously. So when we were approached to come up with a consumer promotion for Oct/Nov 2010 that would increase sales, brand awareness and further grow their online presence, we happily sat down to hatch a plan. At first nothing happened. Then we bought a few chickens and over some delicious scrambled eggs we came up with (heralding trumpets) CHUCK'S BAZAAR!
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Chupa Chups
Chuck's Bazaar 2010
Brand Identity, Illustration, Print, Web
Tags: FMCG, Candy, Consumer, Promotion, Artist, Management, Product, Development
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