As one of the original sunglasses manufactures and leaders in eyewear innovation, Bollé has an undeniable heritage and enviable reputation but the problem was communicating these core values. Bollé wanted to show a youth audience their unwavering dedication to the pursuit of sporting excellence through finding the next big thing.
Enter 'Bollé Wildcard'.
Designed to discover, motivate and nurture young sportspeople, the Bollé Wildcard series provided talented young athletes with cash and product prize incentives to assist the development of their skills. And generally just reward their awesome efforts.
Run predominantly through the Bollé Wildcard Facebook page (whilst also scouting and rewarding talent on-location at events) the community steadily gained in number. With more numbers came more entries. And with more entries came greater competition. And with greater competition came a higher standard of skills, to the point that some entries rivaled efforts we’d seen from professionals.
By the close off competition ‘Bollé Wildcard’ had amassed over 16,000 fans, 500,000 impressions, close to 900 interactions per post and a significant increase of the consumer database. Most importantly, it captured the attention and imagination of their youth audience and built a relationship with them that we hope continues to develop for sometime to come.