What is fully healthy? What does fully healthy do? How does one become fully healthy? These are all valid questions. Read on if you dare and all shall be revealed.
What is fully healthy?
‘Fully Healthy’ is a term coined by Taboo to describe the product benefits of Black Swan yoghurts, whilst also giving a nod toward their proud Greek-Australian heritage. Though they take ingredients and freshness very seriously, they also believe in good, wholesome fun – a business philosophy that the tongue-in-cheek ‘Fully Healthy’ phrase captures rather nicely.
What does fully healthy do?
Though Black Swan was already a well-established household name in the dips category, they lacked the same recognition for their yoghurts. The ‘Fully Healthy’ campaign simultaneously conveyed product/lifestyle benefits whilst also encouraging interest and increased purchase frequency.
Finally, how does one become fully healthy?
We helped people achieve this in a couple of ways. The first was a ‘Fully Healthy’ microsite, where our online community members shared training secrets and yoghurt recipes. The second was a ‘Fully Sculpted Figure’ competition, rewarding 20 lucky winners with Fitness First platinum memberships, personal training sessions and Woolworths WISH gift cards.