The Internet's Pub
What do you do when your Chief Financial Officer's country pub is in financial strife? First you question his financial skills. Then you get busy creating a crowdfunding campaign to raise some much-needed cash.
In June 2015, we turned The Tatura Hotel into "The Internet’s Pub", and encouraged "The Internet" to lend a helping hand. In return for donations, we shamelessly named parts of his pub in your honour. The video had 230k views in the first 2 days and the story was picked up on The Project, The London Mirror, The London Times, Woman's Weekly and was on the front page of Reddit.com.