Our website is currently under the knife.

It will be back up shortly looking firm and fresh. In the meantime, please browse a few of our latest projects and feel free to get in touch.

We're a Melbourne based, full service agency.

We believe in partnering with our clients to create remarkable ideas that inspire audience participation.

What We Do:


Brand Strategy
Creative + Brand Design
Content Creation
Digital + Social Media
Influencer Management

NIKE

Football X

NAB

NAB Now

NIKE

Football X

Objective:

To launch the Nike Football X range in Australia and start a small-sided football movement amongst football obsessed teens (FOTs).

Solution:

We sparked the movement by engaging 15 influencers in an exclusive street football experience. 3 crews showed their skills in a series of pick up matches across three iconic Melbourne locations - warehouse, chinatown and rooftop. Our FOTs were then provided a once in a lifetime brand experience via our Remix the Pitch tournament. Hosted in our curated street warehouse, 20 teams of 120 players battled it out to win the ultimate bragging rights.

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NAB

NAB Now

Objective:

Launch NAB’s new mobile point of sale (POS) platform, NAB Now. The campaign needed to demonstrate that NAB supports all types of small businesses by helping them get paid for their work on the spot.

Solution:

We found some unlikely small businesses and demonstrated just how easy it is to get paid on the spot. From a skydiving instructor, to a high-rise window cleaner, we gave new meaning to the term “outstanding payment”. The campaign included pre-roll, testimonials on social media and radio.

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BSCHOOL

Tweetscholar

NIKE

Roshe Flyknit

BSCHOOL

Tweetscholar

Objective:

Position BSchool as the entrepreneurial course for the new world of business and drive awareness of BSchool’s BFaculty, made up of Australia's leading entrepreneurs.

Solution:

We took a new-world approach to an old-school tradition: the scholarship. We said farewell to lengthy application forms and countless interviews. And introduced the world’s first scholarship application written in 140 characters or less.

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NIKE

Roshe Run

Objective:

Our challenge was to shift the perception of the Roshe product away from training and into the ‘lightweight defined’ lifestyle positioning.

Solution:

Through a content collaboration with 12 of our social influencers and 2 Nike athletes we showcased each individuals most comfortable location across Melbourne and Sydney. The resulting levitation photography was shared across each influencers network reaching of over 800,000 users with 42,000 interactions.

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Contact

5 Oxford Street, South Yarra VIC 3141

+61 (03) 9827 7844

contact@taboo.com.au

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